Twitter is a social network site that receives mixed opinions depending on who is speaking about it. We say that simply because you can make blunders that will hurt your business, also.
If you want to experience any kind of chance for accomplishment, then you must recognize the necessity of doing actual relationship marketing. Obviously not every person you interact with there will be in your particular market which is fine. Considering that you are essentially at Twitter for business associated reasons, then you simply need to meet and develop relations with your target market. Discuss mostly about things unrelated to business, and meaning almost anything that is suitable. Nonetheless, be careful to prevent alienating people with off-color comments or topics. But just as with all business contacts, with your market, you should never get very personal about yourself.
If you would like to be acknowledged, and not dismissed, then you must really keep the self-promotion and advertising to a minimal. The people at Twitter do not put up with a lot of promoting, although they realize what is going on. There may be occasions when it is perfectly appropriate to drop some type of advertisement, even so that will be a judgement call. We would advise you hold your business affiliated, or advertising, comments to anywhere around 15% or perhaps even a little higher. The remainder should be spent just talking to people about life and anything else besides your business.
One approach that can work very well is to let people know what is happening with your business. All you will be doing is almost like a very informal press release, but is simply talking about any kind of worthwhile news. We all recognize that people, usually, can be too fascinated in news concerning other people. In this same idea of sharing at Twitter, when you write about a news item it is fine to include a link to your own business site if it is applicable to the story. But do make sure that you tell people why you want to share a link to your business site. Remember to network, share and apply discipline with direct marketing and advertising of your business.